I am Anjali Wadhwani, 

A lethal combination of extensive knowledge, hands-on expertise and  multi-industry experience, and here’s 5 excellent reasons to trust me

(beyond the fact that I created a cash machine on steroids, and I help businesses do just that!)

I know what it is like to be haunted by the thoughts of what next? The sinking feeling in the pit of my stomach that would accompany my days and even haunt me through the sleep, the worry about paying the bills (I pay my own bills, even though I can chose not to), worrying about being a failure (my second  biggest fear), the worry about facing the questioning eyes screaming “we told you so”. Wondering if I was half as good as a business owner, as I was as an employee or a coach.

The journey from an underachiever at school, to the best employee of the year for 4 consecutive years, in different companies and industries, to being an owner of 2 very successful businesses (and another one in making) has taught me more about the world of business, than any B School ever can.

I have seen people being tangled in their fantasies of owning a business when all they have is a job they gave to themselves.

Likewise, I have worked with business owners running companies with hundreds of people, struggling to scale their profits, coz they are webbed in the vicious circle of firefighting, adding and marking things off their to-do lists, working like maniacs, getting one customer on board after another, still not being able to FUEL THEIR PROFITS.

And that is where I come in. One of my superpowers is to know what exact things we need to do in order to fuel profits, and I help my clients identify, accept, and implement it.

My mission goes beyond creating a profitable business that supports a luxurious life.

My mission is to create an empire of many such businesses and leave a legacy behind.

I am a knowledge fiend. I am constantly levelling up what I know, so that I may pass them on to my clients.

My clients receive deceptively simple, actionable, synchronized strategies to growth hack their way to higher levels of profit and sustainable success, in a relatively short time. 

Misfit. Rebel. Trouble Maker. 

The Game Changer

I don’t have a rag to riches story for you. What I do have is a story of a rebel (Yours Truly). The things I did and the not so conventional ways of doing it.

I never went to Business School, at least not as a student (wink). However, I started to work when I was 17 with Real Businesses.

In last 14 years, I have worked with businesses of all kinds, at various roles, from varied industries.

Event Management

Customer Service

Project Management

ERP After Sales Services

Business Strategy – Service Based Business

Marketing In The Digital World

Idea To Income Business Launches

And a lot more…

But I am not going to bore you with my profiles at each role. I have it on my LinkedIn in a more interesting way if you wanna know.

What I would like to share with you is… No not my story from Rag To Riches, I told you I don’t have one, but some things I live by:

• I have zero tolerance for excuses.
• Punctuality is non – negotiable.
• Results of perfection (learned it the hard way)
• No Multi-Tasking ( I was once a furious tasker)
• Collaboration Over Competition (Growing Together Is Fun)
• Own It – I own my mistakes, I own my scars, my victories and everything in between.

They Called Me Nuts

• When I left my luxurious life and loving parents and moved to an unknown city Mumbai, to hustle? For what to be independent, you are a fool. I was told.
• When I came back after 4+ years, leaving the corporate world behind. You are spoiling your career there is nothing in that small town of yours, they said.
• An ERP company sounds good, but joining at half the salary of what you use to get paid, told you there is nothing in your small town girl.
• From ERP to Digital Solutions what a pathetic fall it is. Fools did not know the future lies with embracing Digital.
• Saying no to a 5 figure salary, to build your business? You have finally lost it all.

And that was the time I arrived. From taking salaries to giving salaries.

From creating an income to the mission of leaving a legacy behind.

Now that you know how I role it professionally, let me welcome you to my life beyond business.

• My life revolves around my parents and I like it that way.
• I can’t live with my siblings, neither can I live without them. They are loving and irritating at the same time.
• I love reading, my mom thinks I am addicted to it, even if I am it is a good addition to have.
• I simply can’t work from home. My pretty house and lovely people in it are too distracting.
• My life revolves around this 4-year-old on the left, meet Myra, My Love, My Life. God forgot to connect us through blood, so he did it through the soul.  She turns 5 this August.

You know my story and I don’t know your’s now that’s not fair.

Heck, I don’t even know who knows me, drop me a message in the comment section below and let’s get talking!

Hey Awesome Blogger,

How would it feel if your content is visible to more people, and not just any people, but those who are your target audience?

How would it feel to put your blog across those who are sold out on your expertise in your niche?

All of this is just one platform away.

But, yes there is always a but… before I take you on a drive where we talk business, I would like you to appreciate how awesomeness (if that even is a word). Yes, You! The one staring at the screen, you are AWESOME all kind of Awesome. It takes a lot to be a blogger, a real one and you are one, so you are awesome in every way.

So, before we dive into our topic and explore the how and why of LinkedIn for Bloggers, take a deep breath and appreciate yourself, If possible treat yourself with your favorite pudding today ( and if you are not a pudding person like me, pick anything you want, but treat yourself well). You have earned it. 

Now let’s talk business!

Image by Official LinkedIn Blog

Irrespective of where you are in your Blog To Bank journey, you know creating great content is not enough, you have to do a billion more things (ok maybe not billion but those couple of things seems like a billion) and few most important amongst the category are:

1. 1. To establish yourself as a Subject Matter Expert
   2. To put your content in front of more and more people 
   3. To grow your “tie-up” network
   4. Business Expansion                    

And this is where LinkedIn comes in. Now there are not debates on LinkedIn being the best business networking platform out there. If you are in Business, you got to be on LinkedIn (well thats another topic, and I know you are sold on LinkedIn already, and that is why you are reading this blog).

But I am there ( Yeah right, having a profile with your education and job details is as good as not having one)  So you got to get it right, with a profile that speaks to your target audience and introduces you as the expert you are.

Visibility If anywhere in the back of your mind you have a thought that LinkedIn if only for people looking for jobs, or dead corporate connections, flush that thought out of your system right away. For all kind of people who mean business are there, Brands you can promote, PR folks you can network with, Agencies you can guest write for and also your next client and reader.  They are all on LinkedIn.

But I am there ( Yeah right, having a profile with your education and job details is as good as not having one)  So you got to get it right, with a profile that speaks to your target audience and introduces you as the expert you are.

Professional & Trusting Blogging as an industry is still on a boom, its growing at a rapid speed, and like every industry even blogging has attracted amateurs who think it is a joke to blog or for better make money out of blogging. Resulting in bloggers earning a bad reputation, of not being professional and trust worthy when it comes to deliverables and commitments.

A profound presence on LinkedIn impacts a bloggers reputation in a big way, and in multiple ways.

• Your skills makes it easy for people to find you
• Your professional self is at display – at it best
• Your content is glorifying your authority
• Peoples’ engagement and your interaction with them reveals your true story
• Your recommendations & endorsements are your testimonials

Networking again has its raving fans and haters like every great thing does. Networking when done right can be the strongest assist to a business or a person. People usually go and network with every TDH which definitely is a waste of everything (more than time the opportunity which could have been used to network with the right person), and only once they network they know wether or not this person adds value to their network in any way.

However, on LinkedIn you can be as sure as one can be when it comes to networking. A little search through the profile and you know if it is worth it.

Show Off Your Skills Facebook Instagram Snapchat and all alike are platforms where people who off mainly their lifestyle, relationships, pets, and what not. LinkedIn is a platform to show off your “Professional Self” yes we do that one facebook too and there is no harm in it, but LinkedIn leads and is a clear winner when it comes to quality of people you attract.

Show off your latest blog, your love note from a client, your working process, your X-factor, share tips and tricks, talk about trends, forecasts a few if you can.

All these together will serve the purpose of not only putting your content in front of more eyes and brains (that too of right people) but also would establish you as an authority in your domain.

LinkedIn, when used in a strategic fashion, could also become your Lead Generation Machine.  The one that ensures you bank your blogs every single time you get your fingers on the mighty keyboard.

So what are you waiting for? Have a lingering question about LinkedIn that I did not answer? Reach out to me in the comments box or on my Facebook Group, and we will find the answers together.

Facebook is an integral part of online businesses and that is why keeping up with it tops the list of every Digital Marketer. Facebook being one of the fastest evolving social media platforms keeps experimenting with new features to keep both the end users and marketers hooked and happy.

And with Facebook changing their feed algorithms, there is a lot that needs to be tweaked in your strategy. So here is what 2018 holds for Facebook and its time both marketers and business gear up for it.