What’s wrong with my Marketing?
28
Anjali Wadhwani
Business Strategist helping businesses growth hack to the next level of profits and sustainability.
I often find myself explaining this to business owners, not just the aspiring ones, but those who have been running a profitable business, and it makes me worry. WHY?
Because these brilliant minds too look at marketing as a campaign, as something that goes on & off, and that is where all the confusion starts. The doubts on marketing, campaign success, business and everything in between.
Marketing is everything that you do to movie your ideal buyer from not knowing about you to being your paying customer, and a raving fan. Why to stop there, make them your brand ambassadors.
Simple Isn’t It.
It really is…
Let me walk you through the three stages of buyers journey…
“Marketing is not a campaign it is a commitment. ”
Awareness:
At this stage, the prospect is not aware of various things, like:
The problem they have
That this problem can be solved
Also, what impact solving this problem can have on their business/life
Consideration:
At this stage, the prospect is aware both of the problem and the fact that this can be solved, and is now considering:
Whether or not to opt for the solution
If yes, what’s the right solution
Decision:
At this stage, the prospect is making mind on which solution to pick. This is where he is comparing you to all your competitors
“You need to create ridiculously good content, content that educates & entertains.”
That is the only way you should be marketing.
At each stage the behavior is changing, the information that makes him move from one box to another is changing, his language, his knowledge, and expectations are changing.
And this is what MARKETING does.
So when you start and stop marketing like a campaign, you probably have few prospects in each box, waiting for you to help them transition to the next box, but then you turn off the campaign and they go passive.
And that is where all the ROI crashes.
Marketing is not a campaign it is a commitment.
And when businesses understand that and focus on creating their marketing around a sole purpose of helping these prospect transition through the stages of a buyer journey, they nail jot just their marketing but sales as well.
Does it make sense?
If it does you would love what I have for you.
I am giving away the exact worksheet I use to map MY & MY CLIENT’S Buyer Journey. You do not want to miss this one, specially when I am giving it for FREE.
Grab this free Template and Ace your Buyer Persona
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