10 Minutes to keeping your LinkedIn Live

10 Minutes to keeping your LinkedIn Live

10 Minutes to keeping your LinkedIn Live

Anjali Wadhwani

Business Strategist helping businesses growth hack to the next level of profits and sustainability.

Let’s get this straight

embarassedYou have a LinkedIn Profile

money-mouthYou know LinkedIn works

yellYou do not know how you can make it work

undecidedYou do not have hours to focus on another networking site

I get it, all of it.

But not having time is not an excuse, specially when it means you are leaving money on the table.

 

If you are not living under a rock lately, you will know a part of my business is helping professionals and business Leverage LinkedIn in making it their lead generation machine.

In this course my clients develop their LinkedIn Game Plan.

While I can not give you the entire game plans for two reasons:

  1. Without proper pieces in place (Profile, Presence, Network & Messaging) it just wont work.
  2. Its my bread and butter, or may be PBNJ for that matter

Here I am sharing a good, actionable, easy to implement slice from it for you.

10 Minutes to keeping your LinkedIn Live and Network Kicking

1 Minute of screening & Accept Invitation Requests

2 Minutes of sending them thank you notes, initiating a conversation.

3 Minutes of finding people, and playing peek-a-boo + Butter Them Up ( Visit their profiles, engage with their content, comment)

2 Minutes of sending them (Day Before Yesterday’s step 3 contacts) customized connection request.

2 Minutes of posting your recently published content, or your take on other’s content.

Those are your 10 Minutes to building a kicking network on LinkedIn.

Simple. Effective. Neat.

But the is not enough I know, but this will help you get started.

The key is to send the right message and get a conversation going.

Here are a few types of messages you should keep in your kitty before starting, otherwise this ain’t happening in 10 Minutes.

  1. Message for sending a connection request
  2. Welcome message after YOUR connection requests gets accepted
  3. Welcome message to people whom connection requests you accepted

Keep them ready, and make the most out of your 10 minutes on LinkedIn every day.

If you are keen and ready to go all in and want to Leverage LinkedIn in and for your business, connect with me, and we can explore how we can get you started with leveraging LinkedIn.

That being said, don’t miss adding me to your LinkedIn network.

“Being on LinkedIn and not interacting is like going to a social event and hiding in the corner.”

Be There

Yes not as much as you are there on Facebook, but be there, be present, mark your presence. Remember out of sight is out of mind. And remember every character you type, every image every link that you share is building your perception in someone’s mind, make it what you want it to be.

Establish Authority

LinkedIn is a great platform to establish your authority, expertise, thought leadership whatever you want it to be. Use Targeted groups to do that, and attract your prospects.

Most people make a mess of joining groups, so here are few tips to go by.
Tips for joining targeted LinkedIn groups:
There are over 1.5 million LinkedIn groups, many of which offer incredible networking opportunities.
Search for groups, and assess which ones would be of value for your business.
Join groups that have genuine engagement, and reach your niche.

*If you can’t find a group you like, make your own.

Stay Connected

Question time: How many people you have on your network that would recognise you if you met at an airport or an event?

The answer to this question alone will tell if you are making the best out of this opportunity and platform or not. 

Pro Tip: Stay connected with them, provide value, move them to your inner circle one person at a time.

LinkedIn cannot only be the rockstar of your social media strategy but has the potential to be your Lead Generating Machine.

On that note, do not miss to add me to your LinkedIn Network, it would be a privilege to connect with you.

You can also join me & other like-minded people in my Facebook Group

Or You can keep it all professional and connect with me on LinkedIn

Why Me!

Meet Me! Or In Other Words Why the heck am I qualified to talk to you! Anjali Wadhwani Business Strategist | Serial Entrepreneur I help service-based businesses fuel their profits through Actionable & Integrated Business Strategies.  I am Anjali Wadhwani, ...

Meet Me – Anjali Wadhwani AKA A Rebel

  Misfit. Rebel. Trouble Maker.  The Game Changer 15   MARCH, 1986 That's My Birthdate Don't Forget to send me some Books & Blue Berry Muffins Business Strategist Entrepreneur Speaker   I don't have a rag to riches story for you. What I do have is a...

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5 Tips on Including LinkedIn in your Social Media Strategy

5 Tips on Including LinkedIn in your Social Media Strategy

5 Tips on including LinkedIn in your

Social Media Strategy

Anjali Wadhwani

Business Strategist helping businesses growth hack to the next level of profits and sustainability.

As if making the website and writing or for that matter getting awesome content was written wasn’t enough we also have to promote it. And and and that is now where it ends, promoting it in email signatures, Facebook, Instagram is not the end, you gotta embrace LinkedIn as well.

Yes, LinkedIn – LinkedIn is like those diets that work on everyone else but me. But what needs to be done needs to be done, there are no excuses for success.

If this is you, you will love what you read.

 

 

LinkedIn is no Facebook and there are no prizes for guessing that. The cute cat videos, the chilling holiday pictures, and funny snap chat filters are not going to work here. Neither will hey I am doing so and so let’s do a like for like crap.

Obviously, those who are on LinkedIn are also on Facebook (Dah who is not) but the reason of why they are on those platforms differ big time. And as yours truly once said “Be where your audience is there, share what they want to know on THAT platform). The rants are not on LinkedIn, neither does hey look at me kind of content survive there. So what it is that works there?

What works on LinkedIn?

Connections. That’s the one-word answer to this. And otherwise it is this:

Put your best suit on. (Your Profile)
Speak your best pick up line. (The content You Share)
Prime them so they can make a move. (The personalized value addition you do to nurture your contacts)

Now that you know what works on LinkedIn, let’s answer how to drive traffic from LinkedIn to your website?

Have a prospect pulling profile

Don’t let the all-star thing blind you. It is not as much about filling the information as it is about putting it in a way that YOUR readers are captivated by it.

Network it right

It is not about the numbers here, it really isn’t. Have a network that adds value to your business and help you or at least are capable of either being your clients, referring you to one, or help you reach any of your business or life goals.

“Being on LinkedIn and not interacting is like going to a social event and hiding in the corner.”

Be There

Yes not as much as you are there on Facebook, but be there, be present, mark your presence. Remember out of sight is out of mind. And remember every character you type, every image every link that you share is building your perception in someone’s mind, make it what you want it to be.

Establish Authority

LinkedIn is a great platform to establish your authority, expertise, thought leadership whatever you want it to be. Use Targeted groups to do that, and attract your prospects.

Most people make a mess of joining groups, so here are few tips to go by.
Tips for joining targeted LinkedIn groups:
There are over 1.5 million LinkedIn groups, many of which offer incredible networking opportunities.
Search for groups, and assess which ones would be of value for your business.
Join groups that have genuine engagement, and reach your niche.

*If you can’t find a group you like, make your own.

Stay Connected

Question time: How many people you have on your network that would recognise you if you met at an airport or an event?

The answer to this question alone will tell if you are making the best out of this opportunity and platform or not. 

Pro Tip: Stay connected with them, provide value, move them to your inner circle one person at a time.

LinkedIn cannot only be the rockstar of your social media strategy but has the potential to be your Lead Generating Machine.

On that note, do not miss to add me to your LinkedIn Network, it would be a privilege to connect with you.

You can also join me & other like-minded people in my Facebook Group

Or You can keep it all professional and connect with me on LinkedIn

Why Me!

Meet Me! Or In Other Words Why the heck am I qualified to talk to you! Anjali Wadhwani Business Strategist | Serial Entrepreneur I help service-based businesses fuel their profits through Actionable & Integrated Business Strategies.  I am Anjali Wadhwani, ...

Meet Me – Anjali Wadhwani AKA A Rebel

  Misfit. Rebel. Trouble Maker.  The Game Changer 15   MARCH, 1986 That's My Birthdate Don't Forget to send me some Books & Blue Berry Muffins Business Strategist Entrepreneur Speaker   I don't have a rag to riches story for you. What I do have is a...

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15 Questions I ask on every Pre-Strategy Call

15 Questions I ask on every Pre-Strategy Call

15 questions I ask on every Pre-Strategy Call 

Anjali Wadhwani

Business Strategist helping businesses growth hack to the next level of profits and sustainability.

Being a business strategist I know one thing, not everyone can be my client and vice versa. My superpower is that I can see a business from the business owner and the ultimate client’s point of view, and that helps me find the profit leaks, and fix them.

Business strategy the way I practice it is a colossal mission, a mission where not just one business but lives of all those involved in it is depending upon. For the duration of working together, I live that business, it becomes a part of me and my life, which is both rewarding and exhausting at the same time.

Hence it is important for me to know me and my client connect. One thing that is nonnegotiable for me is the respect of my craft and their need, it is a deal breaker for me if my client does not believe in working as a team. 

Pro Tip: Pre-Strategy call is an opportunity for both of us to understand if and how can I help you in your business, either of us can say yes or no to taking it further and that is completely ok. 

Saying this eases the process and they can let their guard off (yup the guard of being sold too). It is critical to me that my prospect knows we are trying to figure out if we are the right match to solve a particular problem. And it is ok for either of us to say no if we feel so, and they can totally be honest about it, so we don’t end in awkward positions later. 

1. Tell Me a Little Bit About Your Business.

Yes, a cliche but an important one. After all, it is the same business we would be dealing it, and this open-ended question brings on the table a lot of unspoken things. 

2. What Problem Are You Trying to Solve?

As a business strategist or a business consultant it is easy to get into the I Know It All zone and let me share it with my experience that it is a dangerous place to be in. Be uber specific on what problem we are trying to solve here. 

3. How Would Solving for Problem XYZ Help Your Business?

This is where I start to understand the importance of the solution, how badly does a business want it, how will it impact it.

This comes handy while closing the deal, specially when it comes to negotiations and addressing pricing objections.

4. What Caused You to Address This Problem Today?

It is human nature to postpone consuming tasks until they become an absolute necessity. Problems do not arise all of a sudden, they take their due course of time to surface and be a level where a business wants it to be resolved. 

Knowing what triggered them to find a solution, helps you understand the impact and the value of your solution.

5. What matrix or parameters you think would make you say we have resolved the problem? 

People have various ways to look at a result, mostly subjective, which is dangerous. Get clear on the matrix that will help you quantify that the problem is resolved. 

Talking about this also establishes authority and makes your client believe you are as much focused on results as they are.

“Strategy Without Tactics Is

The Slowest Route To Victory”

6. How are you currently dealing with this problem and why is it not enough?

Oh, this one is my favorite. This is where customer opens up another layer, they tell you about the insights of their business and most importantly their team members (mostly), this is my chance to understand what has worked and what hasn’t and WHY.

Because we do not want to waste time on the things that did not deliver results, do we? 

7. What Do You Think Could Be a Potential Solution? Why?

Listen and Listen, and take NOTES. This comes handy when you are actually working on the problem. 

 

8. What Would a Successful Outcome Look Like?

Do not confuse it with question 5, this is not the matrix, this is their dream or ideal situation they want to be in. This will come handy at various point off times, right from following up to getting a ravishing testimonial.

 

9. Who all are involved in the decision-making process of choosing the vendor?  

Please do not ask “Are you the decision maker?” This question sucks, and it sucks big time. Humans like to be in the position of power, and they want to say yes, but that may or may not be the case, hence you put someone in a position where they block out, not the right thing to do, is it?

Use this opportunity to know other stakeholders involved, and try to know what will make them say YES.

This is your time to go silent, just listen carefully and take NOTES, loads of them. 

10. What are the Criterias for hiring a vendor, what is it that you and your team are really looking for?

Mostly I don’t ask this question, as it kind of overlaps the preceding one and I get my bytes when they are answering the previous question itself, and when it does not, I ask it.

This comes handy when it comes to writing a proposal. You know what you are being evaluated on so you can keep it super specific. 

“Knowledge Is Knowing The Right Answers

Intelligence Is Asking The Right Questions”

11. Have You Ever Made a Purchase Like This Before?

This is your time to educate the client on the process of hiring you and working with you. Make them feel like how it would be to work with you, be personal, mention chunks of your personality. No one likes to work with a borking person, do they?

12. In the Past, How Are Decisions Like This Made Internally?

If this was not answered earlier, it is time to get this info. IT IS IMPORTANT.

13. What amongst this looks best to you?

Here it is your turn to give them a choice of ways they can work with you in order to resolve that problem. 

People want to have the ability to choose, it is obvious and only fair for people to compare, instead of comparing you with another competitor of yours, give them a choice in a different way. 

Mention ways you can work together, give choices.

14. What Made You Jump On the Line AKA Say YES Today or Which amongst these options suits you best?

I have seen many business strategist and consultants getting into the never-ending follow-up look, this one can help you outgrow it.

15. How Can I Help Make This Easy For You?

This is your time to ask what else they will need in order to proceed and hire you. If they need price, success stories, references, case studies, proposal. Let them speak, and share only what they asked for. 

You can also join me & other like-minded people in my Facebook Group

Or You can keep it all professional and connect with me on LinkedIn

Why Me!

Meet Me! Or In Other Words Why the heck am I qualified to talk to you! Anjali Wadhwani Business Strategist | Serial Entrepreneur I help service-based businesses fuel their profits through Actionable & Integrated Business Strategies.  I am Anjali Wadhwani, ...

Meet Me – Anjali Wadhwani AKA A Rebel

  Misfit. Rebel. Trouble Maker.  The Game Changer 15   MARCH, 1986 That's My Birthdate Don't Forget to send me some Books & Blue Berry Muffins Business Strategist Entrepreneur Speaker   I don't have a rag to riches story for you. What I do have is a...

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LinkedIn Marketing ROI Calculator

Use the LinkedIn Marketing Champions Calculator to find answers to: How many prospects do I need to contact and connect on LinkedIn? How much time do I need to invest? How much will it cost me to include LinkedIn as a core channel in my marketing strategy? What does...

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COMPETITORS: They wanna see you do good, but never better than them. Remember that. And this is how you can spoil their evil plans. We all have those competitors who make us feel envy and inspired at the same time, don’t we? But have you asked yourself why? The answer...

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Why am I losing Sales

Why am I losing Sales

Why am I losing my Sales & Clients?

28

Anjali Wadhwani

Business Strategist helping businesses growth hack to the next level of profits and sustainability.

If you have pondered upon this question trying to find out answers to Why you are losing your sales and clients, you will love what I am about to share. So, put all your devices on silent, grab a cup of coffee, a pen, and a paper because you will be taking notes loads of them, take a deep breath and read.

Remember the time when you worked so hard on getting a project, and you. Thought this is the ONE, and you and this client is a match made in heaven, and this is THE project you’ve been waiting for like this was meant to be?

Only to find your hopes crushed?

We have all been involved in a project client only to realize what a mistake it was to take up on this project. Be honest, you have experienced this tight? I have, and I know you have experienced it too.

And we can avoid all this drama and trauma without losing a hair strand, by simply asking RIGHT questions. What question? I will come to that, but before that let me tell you WHY I am writing this.

If you know me ( and if you don’t you will know me a bit now) you know I don’t write just because I have too, I need to feel for the topic, it’s need, and only when I see it can be someone’s burning need and I can help, I write about it.

In last couple of months, I have met a lot of freelancers, solo-preneurs and small business owners and everyone is ready to grab any and every project that comes their way, they just grab it, and no surprises that they feel they are busy all the time and life is chaotic. And then the train of excuses, blame games and all of the junk starts.

So again, I am picky about the clients I work with. I would rather make one sell for 1000 bucks than 100 of those for 10 Bucks. Because those 100 sales for 10 Bucks leave me drained out and uber exhausted, not to miss they require just as much effort. The only thing is that this effort is kind of repetitive and doable, the 1000$ deals take the same amount of efforts but the level is different. So people choose the easy way.

I don’t.

And I am not judging anyone on it, I am not the judgment types. What I am doing here is instead giving you a master trick, a trick which in reality is a disguise of an actual system that all successful people follow.

“Only interact with prospects who are ready to buy.”

Know the trick:

The trick to having a profitable and peaceful relationship with a client, is laid on the foundation of “How Your Client Sees You”?

Do they really see you as an expert?

Do they consider you an authority on the things they are hiring you for?

Or are you just another vendor to them, that they are trying?

The difference is big and so are the results. Once your client sees you as an expert, they start to respect you.

Yes, they would put their views on the table of course, yes they will want you to agree to their point of views, but they would never undermine your authority, intention or knowledge.

Because they would trust you as an expert who is working with them towards achieving THEIR goals.

Now

Take a deep breath

And imagine having that kind of a relationship with your clients?

What would it mean to your business?

What would it mean to you?

Knowledge is having the right answers.

Intelligence is asking the right questions.

Unfold The Trick

The trick is “Asking Right Questions” yes, asking right questions, at the right time, in the right tone, its that simple.

But do not let the simplicity disguise its power and potential,  because one question can change the game.

Master The Trick:

If you are reading it this far, you are sold out on the power of asking questions. But the key to success lies in asking right questions.

Yes right questions, at right time, in the right tone, and then using the answers to your advantage.

Tell me what questions are you asking your clients? Share them in the comments section below and I will help you fix them, in case they need to be fixed.

You can also join me & other like-minded people in my Facebook Group

Or You can keep it all professional and connect with me on LinkedIn

Why Me!

Meet Me! Or In Other Words Why the heck am I qualified to talk to you! Anjali Wadhwani Business Strategist | Serial Entrepreneur I help service-based businesses fuel their profits through Actionable & Integrated Business Strategies.  I am Anjali Wadhwani, ...

Meet Me – Anjali Wadhwani AKA A Rebel

  Misfit. Rebel. Trouble Maker.  The Game Changer 15   MARCH, 1986 That's My Birthdate Don't Forget to send me some Books & Blue Berry Muffins Business Strategist Entrepreneur Speaker   I don't have a rag to riches story for you. What I do have is a...

LinkedIn For Bloggers

4 Ways Bloggers Can use LinkedIn To Become Irresistible 28 MARCH, 2016 LinkedIn For Bloggers Hey Awesome Blogger, How would it feel if your content is visible to more people, and not just any people, but those who are your target audience? How would it feel to put...

Facebook Strategy 2018

Is Your Facebook Strategy Ready for 2018? Anjali Wadhwani I help buisnesses growth hack to next level of  profit & sustainability. Facebook is an integral part of online businesses and that is why keeping up with it tops the list of every Digital Marketer....

LinkedIn Marketing ROI Calculator

Use the LinkedIn Marketing Champions Calculator to find answers to: How many prospects do I need to contact and connect on LinkedIn? How much time do I need to invest? How much will it cost me to include LinkedIn as a core channel in my marketing strategy? What does...

LinkedIn Weds Twitter

Have you integrated your LinkedIn & Twitter profiles? Have you heard the latest social media gossip? Yes LinkedIn & Twitter are now married.  We all know LinkedIn the world’s best and second to none business networking platform can be integrated...

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I am not going to waste your (and my) time over telling you things about LinkedIn that you already know. After all, it isn't something new, its been there and is the master of their game - Business. What I am going to share will take your LinkedIn game up by a notch...

7 things your competitor can teach you about LinkedIn

COMPETITORS: They wanna see you do good, but never better than them. Remember that. And this is how you can spoil their evil plans. We all have those competitors who make us feel envy and inspired at the same time, don’t we? But have you asked yourself why? The answer...

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Marketing is not a campaign

Marketing is not a campaign

What’s wrong with my Marketing?

28

Anjali Wadhwani

Business Strategist helping businesses growth hack to the next level of profits and sustainability.

I often find myself explaining this to business owners, not just the aspiring ones, but those who have been running a profitable business, and it makes me worry. WHY?
Because these brilliant minds too look at marketing as a campaign, as something that goes on & off, and that is where all the confusion starts. The doubts on marketing, campaign success, business and everything in between.
Marketing is everything that you do to movie your ideal buyer from not knowing about you to being your paying customer, and a raving fan. Why to stop there, make them your brand ambassadors.

Simple Isn’t It.

It really is…

Let me walk you through the three stages of buyers journey…

“Marketing is not a campaign it is a commitment. ”

Awareness:

At this stage, the prospect is not aware of various things, like:

The problem they have

That this problem can be solved

Also, what impact solving this problem can have on their business/life

Consideration:

At this stage, the prospect is aware both of the problem and the fact that this can be solved, and is now considering:

Whether or not to opt for the solution

If yes, what’s the right solution

Decision:

At this stage, the prospect is making mind on which solution to pick. This is where he is comparing you to all your competitors

“You need to create ridiculously good content, content that educates & entertains.”

That is the only way you should be marketing.

At each stage the behavior is changing, the information that makes him move from one box to another is changing, his language, his knowledge, and expectations are changing.

And this is what MARKETING does.

So when you start and stop marketing like a campaign, you probably have few prospects in each box, waiting for you to help them transition to the next box, but then you turn off the campaign and they go passive.

And that is where all the ROI crashes.

Marketing is not a campaign it is a commitment.

 

And when businesses understand that and focus on creating their marketing around a sole purpose of helping these prospect transition through the stages of a buyer journey, they nail jot just their marketing but sales as well.

Does it make sense?

If it does you would love what I have for you.

I am giving away the exact worksheet I use to map MY & MY CLIENT’S Buyer Journey. You do not want to miss this one, specially when I am giving it for FREE.

Grab this free Template and Ace your Buyer Persona
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Why Me!

Meet Me! Or In Other Words Why the heck am I qualified to talk to you! Anjali Wadhwani Business Strategist | Serial Entrepreneur I help service-based businesses fuel their profits through Actionable & Integrated Business Strategies.  I am Anjali Wadhwani, ...

Meet Me – Anjali Wadhwani AKA A Rebel

  Misfit. Rebel. Trouble Maker.  The Game Changer 15   MARCH, 1986 That's My Birthdate Don't Forget to send me some Books & Blue Berry Muffins Business Strategist Entrepreneur Speaker   I don't have a rag to riches story for you. What I do have is a...

LinkedIn For Bloggers

4 Ways Bloggers Can use LinkedIn To Become Irresistible 28 MARCH, 2016 LinkedIn For Bloggers Hey Awesome Blogger, How would it feel if your content is visible to more people, and not just any people, but those who are your target audience? How would it feel to put...

Facebook Strategy 2018

Is Your Facebook Strategy Ready for 2018? Anjali Wadhwani I help buisnesses growth hack to next level of  profit & sustainability. Facebook is an integral part of online businesses and that is why keeping up with it tops the list of every Digital Marketer....

LinkedIn Marketing ROI Calculator

Use the LinkedIn Marketing Champions Calculator to find answers to: How many prospects do I need to contact and connect on LinkedIn? How much time do I need to invest? How much will it cost me to include LinkedIn as a core channel in my marketing strategy? What does...

LinkedIn Weds Twitter

Have you integrated your LinkedIn & Twitter profiles? Have you heard the latest social media gossip? Yes LinkedIn & Twitter are now married.  We all know LinkedIn the world’s best and second to none business networking platform can be integrated...

How & Why of LinkedIn Profile Audit

I am not going to waste your (and my) time over telling you things about LinkedIn that you already know. After all, it isn't something new, its been there and is the master of their game - Business. What I am going to share will take your LinkedIn game up by a notch...

7 things your competitor can teach you about LinkedIn

COMPETITORS: They wanna see you do good, but never better than them. Remember that. And this is how you can spoil their evil plans. We all have those competitors who make us feel envy and inspired at the same time, don’t we? But have you asked yourself why? The answer...

7 Mistakes people make on LinkedIn

Have you tried using LinkedIn? And by using I mean really use the platform to it’s potential and not just having a profile out there? LinkedIn like every other social media platform has it’s own share of lovers and haters, it would be wrong if I say all who are...